{"product_id":"violetlock™-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salons","title":"VioletLock™ — Eliminate Brassy Yellow, Deep Condition \u0026 Maintain Cool Blonde Between Salons","description":"\u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStop Brass Before It Dulls Your Blonde\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eIf your platinum is turning yellow, your highlights are shifting orange, or your silver is brassy again, \u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e cancels out warm hues while deeply nourishing each strand. Violet pigments lift out the yellow tones. Keratin and lithospermum root extract repair the damage left behind by your lightener — helping you extend the time between salon visits instead of rushing back sooner.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/b14_ad.webp?v=1776892803\" style=\"display: block !important; margin: 0 auto !important; width: 70% !important; height: auto !important;\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eDon’t Let Your Color Fade to Butter-Yellow After Three Washes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eYou pay $200 for that cool, icy shade — but by the third wash, those orange tones creep back. Typical fixes? A purple shampoo that leaves hair crunchy, or a $60 salon toner appointment you never get around to. Both miss what bleached, highlighted, or grey hair really needs: pigment potent enough to banish brass AND conditioning powerful enough to keep hair soft.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Neutralize Brass in 5–10 Minutes, Not Half an Hour:\u003c\/strong\u003e Violet pigments strip yellow and orange from highlighted, platinum, and silver hair — all while you shave your legs in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Condition Deeply as It Tones:\u003c\/strong\u003e Keratin mends bleach-damaged cuticles during the mask’s work time. Your hair emerges soft and cool-toned — no brittle dryness like with drying purple shampoos.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Safe for Highlights, Platinum, Silver \u0026amp; Natural Greys:\u003c\/strong\u003e Perfect for bleached blondes, balayage, platinum shades, grey blends, and natural silver. Keeps cool tones fresh between salon visits instead of warming up.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/1_5370ac6f-3408-4206-aed0-025d81019283.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eViolet Pigments to Cool Your Color, Keratin to Heal Damage\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eWhat sets \u003cstrong\u003eVioletLock™\u003c\/strong\u003e apart? It multitasks. Violet pigment briefly coats the cuticle to neutralize yellow and orange — the same complementary-color technique your colorist uses, in a form you can do in your shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eBeneath the toning, keratin and lithospermum erythrorhizon root extract rebuild the cuticle structure, while polyquaternium-7 fights static and frizz. Unlike purple shampoos that leave hair crunchy, this mask delivers soft, cool, and easily manageable strands.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/2_5fe9ca1c-8f3e-4d3f-b62b-c650f0d10a88.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eWhy Blondes, Platinums \u0026amp; Silver Are Switching From Purple Shampoo to This\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eTo be frank — skeptics expecting “another overhyped purple product” ended up saying it’s the first that truly banished brass without wrecking their hair. “I was three washes away from booking another salon toner,” wrote Anna K. “I left this on for eight minutes. Brass vanished, and my hair felt softer than before.\"\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/3_37ea7854-f9fc-48bf-94da-f4765d263d0e.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStep Out of the Shower Looking \"Just Toned at the Salon\"\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Locks in Moisture All Day:\u003c\/strong\u003e Lightweight formula absorbs without heaviness, leaving hair hydrated and cool-toned without any greasy feel.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Restores Bounce and Strength:\u003c\/strong\u003e Keratin reinforces strands weakened by bleach so they resist breakage from brushing and heat styling.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Maintains Cool-Tones Between Salon Visits:\u003c\/strong\u003e Keeps platinum icy, highlights cool, and silver bright — so you delay your salon trips rather than chase fading color.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eHow to Tone and Nourish Hair in Under 10 Minutes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 1: Wet your hair thoroughly, then towel-dry to dampness — damp hair soaks up pigment and conditioner better than soaking wet strands.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 2: Apply an even layer of \u003cstrong\u003eVioletLock™\u003c\/strong\u003e from mid-lengths to ends. Let it sit for 5–10 minutes — less time for a shine, more for stronger toning.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 3: Rinse thoroughly until water runs clear. Your hair will feel cooler, softer, and style-ready straight out of the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/4_2747590b-ee27-4770-a7da-5d6b75d7a94f.png?v=1777058173\"\u003e\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable\u003e \u003cthead\u003e \u003ctr\u003e \u003cth\u003e\u003cstrong\u003eWhy Pick VioletLock™?\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003eSalon Toner Visit\u003c\/strong\u003e\u003c\/th\u003e \u003c\/tr\u003e \u003c\/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eErases yellow \u0026amp; brassy tones\u003c\/strong\u003e in 5–10 minutes\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eDeeply conditions as it tones\u003c\/strong\u003e — leaves hair soft, not dry or crunchy\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eUse at home, no appointment needed\u003c\/strong\u003e and under $15 per jar\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eProduct Details for the Savvy Shopper\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNet Content\u003c\/strong\u003e: 3.5 oz (100g)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIngredients\u003c\/strong\u003e: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: Blonde, Platinum, Grey \u0026amp; Silver hair — bleached, highlighted, or natural\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDimensions\u003c\/strong\u003e: 2.1 x 2.1 x 2.2 inches\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePackage Includes\u003c\/strong\u003e: 1 VioletLock™ Purple Hair Mask\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eGot Questions? Here's What You Need to Know\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv style=\"text-align: left !important;\"\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it turn my hair purple if left on too long?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo — the pigment is made for toning, not dyeing. Rinse at 5 minutes for a gloss effect. Leave up to 10 minutes for more brass-killing power. Start with less time on your first use and increase as needed.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eHow often should I apply it?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eUse once or twice weekly depending on how quickly your tone fades. For areas with hard water or chlorine exposure, twice a week keeps brass at bay.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eIs it effective on natural silver or grey hair?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Natural silver and grey tend to yellow over time from buildup and sun exposure — violet pigment neutralizes this, preserving sharp silver tones.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it dry my hair like purple shampoo?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo. Keratin and dimethicone moisturize while toning pigments work, resulting in soft, easy-to-comb hair — not the crunchy feeling typical of purple shampoos.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eCan I use it if my hair is highlighted but not bleached?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Balayage, babylights, partial highlights, and ombré all benefit from routine toning to keep lightened sections cool instead of warming. Focus application on the lighter areas.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/6_e4d44b4a-d195-4270-a207-ee3e8357f927.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eReady to Stop Your Blonde from Turning Butter-Yellow?\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e is the quickest way to keep platinum icy, highlights ashy, and silver bright — without another salon trip or harsh purple shampoo. Tone and repair in a single shower, and step out looking freshly done.\u003c\/p\u003e","brand":"Zaluvio","offers":[{"title":"100g","offer_id":54267429486921,"sku":"LG20303316+LP20330738","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/9708\/2185\/files\/6cd9de8b71875d7971e55d2f2756d80ae9e501524094de3e76a0015560cdbd8e.png?v=1777061076","url":"https:\/\/zaluvio.com\/products\/violetlock%e2%84%a2-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salons","provider":"Zaluvio USA","version":"1.0","type":"link"}